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Cabbage Plant

Consumer Insights

2:15 - 2:35 pm
COVID as a catalyst for change for consumer needs

Marydee Marchan.png

​Speaker Profile:

Marydee is a Venezuelan-born Chemical Engineer with a master’s in Food and Chemical Engineering, with more than 15 years of experience in the Food and Nutritional Supplements Industry. From very early in her career she was interested in Food Nutrients and their role in people’s wellbeing. Her career has evolved in Research and Development holding different roles within the Product and Process Development of Food and Nutritional Supplements. Her experienced ranges from the world of oilseed extraction where she studied the role of fatty acids in different health areas, developed a wide variety of Organic Foods, and worked in different areas of Nutritional Supplements. In the last 9 years, she has been focused on the Nutritional Supplement industry where she has worked in the development of vegetarian soft gels, researched novel ingredients and delivery formats, and led the global product development efforts on a brand new line of kid’s nutritional products. She is currently the Product Development Director at SmartyPants.


2021 was a year of growth and re-think our relationship with our health.  2022 is emerging as a year for a deeper understanding of our health from a pro-active way, body, mind as well as our relationship with others and the environment where we live in. All these trends are moving companies to make well-being more accessible to the masses, so everyone can build healthier, stronger, and science base decisions about themselves       

 2:35 - 2:55 pm
How consumer insight informs the
Product Development Process in a Hybrid World

Emily Cruz.png

​Speaker Profile:

Emily Cruz is a classically trained chef and serves as Director of Innovation at CuliNex. She started in 2011 as a Product Developer Contractor and was hired as a Culinologist in 2013, making her CuliNex first full-time employee. As Director of Innovation, she is responsible for all scoping, developing, and executing innovation services for clients. Emily is a seasoned product developer, with an unwavering commitment to quality. She enjoys the daily challenge of strategizing and then creating custom solutions to fulfill each client’s unique objectives



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